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The brief

PHD Media approached me to design a unique identity and direction for their new thought leadership book and global promotion. The identity was to reflect the future growth and expansion of tech into our lives and the impact it is expected to have.

The solution

After a thorough brand discovery process involving competitor research, inspiration and design testing, I came up with a unique and adaptable wordmark that PHD Media could use on all promotional material as well as on the book design.


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The final solution became and adaptable device that could effectively adapt and take over a page, website or billboard and be used with multiple devices, headings and shapes.

Letterforms could be extended to fit the needs of the layout, becoming an extension of the identity.


The books identity, layout, design, imagery and artwork were all completed by myself, along with versions translated into 7 different languages, all of which were exported for kindle and other mobile device formats.

Special edition copies of Merge were personalised and sent out to influencers and special audiences.

The special editions were encased in a unique laser cut book jacket which were bundled along with bookmarks and postcards of the Merge images.


Following the publication of the book itself, promotion followed in the form of email marketing, social media posts, adverts and influencer promotions, launch events, supporting publications, billboards and press adverts. All of which required high accuracy artwork and graphic support.